Director of Growth Marketing
About Procurated:
We build technology to empower public sector purchasers and suppliers by improving the efficiency of the government procurement process. Procurated enables public sector purchasers to review the suppliers they work with, helping other procurement professionals to make informed decisions as they select their next supplier. We also work with government suppliers, helping them to understand the needs of the public sector and improve their performance. In serving two sides of the marketplace, we simplify and streamline the procurement process.
The Role
The Director of Growth Marketing will play a critical role in driving rapid awareness, adoption and engagement with Procurated and our product among both audiences of our two-sided marketplace, the government purchasing community and the supplier community.
This position reports to the Head of Marketing and will collaborate closely with Content Marketing to leverage the right content and right messaging along the buyer’s journey and work cross-functionally with Sales, Community Engagement, Data and Product Management to design and implement data-driven growth initiatives. You will consistently monitor and analyze our growth channels and develop insightful findings to further take action and experiment with. Success in this role requires enthusiasm for pulling multiple levers, rapidly learning from each experiment, and using those learnings to drive engagement at scale with a) our government user base so they can make well-informed decisions on multi-million-dollar contracts and b) suppliers who can access a range of subscription offerings helping them grow their business in the government and education space.
You have experience managing performance marketing strategies and tactics and can develop strategies to drive new customer acquisition and retention. You’ve established a demand generation and customer acquisition discipline in your prior roles, and you understand how to build a scaled model using LTV/CAC as a guiding metric.
In this role you will:
- Develop a growth marketing strategy that’s attuned to our GTM motions and align to our goals around awareness, adoption and retention among the government procurement community and customer acquisition and expansion of our supplier subscription-based products.
- Collaborate with cross-functional teams on campaign and content ideas for various stages across the customer lifecycle.
- Plan, implement and execute digital marketing campaigns through multiple channels (including paid and organic channels, social, email marketing, and other approaches appropriate to our target audience), driving engagement and generating new signups, MQLs, and pipeline.
- Test, analyze, and improve our various conversion points in the marketing funnel to optimize performance and inform decisions to invest and scale tactics and channels where we see success.
- Monitor all campaign metrics and results (signups, ARR, conversion rates, CAC, LTV) and report on findings as well as recommended actions.
About You:
- You can point to specific examples in your work experience and provide quantifiable results where you’ve successfully grown demand, acquisition and conversion at each stage of the customer journey and ideally have experience working in a fast-paced growth SaaS environment.
- You love coming up with creative ways to solve a problem and developing experiments to test, learn and iterate quickly.
- You apply analytical rigor across the entire funnel. You can measure performance across the entire customer journey and use data to guide decision-making.
- You stay up-to-date on emerging marketing channels and trends and can develop innovative, outside the box growth solutions.
- You have the ability to prioritize and demonstrate relentless discipline in achieving goals.
- You are eager to roll up your sleeves. Your role doesn’t stop at strategy – you’ll be developing campaign ideas, executing on the ideas, and analyzing the results. You aren’t afraid to dive in and help us solve other business problems as needed.
- You’re a hard-working, extremely organized self-starter with the ability to manage multiple projects at the same time in a fast-paced environment.
- You have solid experience and comfort level with digital marketing channels, marketing automation and CRM platforms, ideally Google AdWords, LinkedIn and Hubspot.
- You are passionate about the role you’ll play in making fundamental and positive change in a massive industry.
Our Team:
The Procurated Marketing team is a distributed and flexible team. We are based in Washington, DC, but our team members enjoy a hybrid and remote work environment.
- We move fast: We are a team in constant motion and we are motivated to get our brand in front of and to engage procurement professionals, government organizations and suppliers across the country.
- We are constantly evolving and learning: We keep our process flexible and iterative. If something in our current setup isn’t working, we adjust our process to fix it – and we are all empowered to do so.
- We value diversity: We have a diverse set of skills, backgrounds, and interests, and we celebrate and value each other’s work and growth both within and outside the company.
- We all have a seat at the table: We all get a say in how we work and are continually refining our process.
Why Choose Procurated?
- Company-wide Mental Health Days: In months where there is not a federal holiday already on the calendar we schedule a company-wide mental health day to give everyone a chance to reset and recharge.
- Family-Friendly: Flexible schedules, paid parental leave, and more.
- Remote-friendly Culture: As a member of the Procurated team, you have the flexibility to work where you want, when you want, with the tools and resources necessary for success. (Read more about our commitment to a remote work environment here)
- Focus on learning & growth: Every team member has an individual development plan and support in moving it forward.
- Competitive Compensation and Benefits: Includes equity through our employee stock option plan, retirement account matching, and Procurated pays 100% of your medical, dental, and vision premiums on applicable programs.
What is the hiring process?
Our hiring team reviews all applications. We generally conduct our conversations via Zoom but can adjust the process as necessary to accommodate candidates’ needs.
- Initial Screen: You’ll have a relaxed initial conversation with a member of the hiring team and tell us a bit about yourself, as well as learn more about Procurated and the particulars of the role.
- Team Interview: You’ll chat with members of our team who are on or work closely with the Marketing Team. We’ll go through your resume and background. We will ask for relevant examples from your past experience and learn about what you want to do in the future. This conversation will give you the opportunity to meet some of our Procurated teammates and get a feel for how we all work together.
- Final Interview and Presentation: This interview will be with members of our leadership team and will be your opportunity to learn more about the high-level vision at the company and your contribution to it. You can also expect some questions about our company values (https://www.procurated.com/careers/procurated-core-values) and we’ll share more about how we live those values every day. This conversation will include a presentation for which we will give you the prompt in advance to give you sufficient time to prepare and impress us!
Procurated believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment which celebrates diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs. We’re looking for five-star candidates and can’t wait to bring them onto our team!
Not sure if you meet our requirements? Please apply! We know that everyone’s marketing career journey takes its own path and no job description can fully capture the value that a diversity of experience brings. We highly encourage interested candidates to apply, even if they don’t meet every criteria listed here.
Interested candidates, please email Jess at jobs@procurated.com.
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